ADV 3008 Lecture 9:
Document Summary
Adv3008 - lecture 9 notes - tuesday february 5, 2019. Aaaa(4a"s)(american association of advertising agencies) an independent business composed of creative and business people who develop, prepare, and place advertising in media for sellers seeking to find customers for their goods and services. New york = mecca of ad agencies (20% of all us agencies are in ny) Volney palmer (1840s) space broker that bought newspaper room to sell to businesses credited with founding the first ad agency. Known for publishing the first rate card connected advertising rates with circulation. Known for: bringing together planning phase of advertising and the art part of it showed you could combine all three of these functions for success. J walter thompson (1878) began advertising in women"s magazines this innovation lead to his success created ads that introduced well known products to the american consumer. General motors 1927 which made them completely international changed name to jwt.
