BUS 109 Lecture Notes - Lecture 7: Maytag, Competitive Advantage, Factor Analysis
Document Summary
Textbook is a workbook, model 4. 5 same model as 12. c maytag sample in ch. 2 (opportunities and threat analysis, reflecting seeking prioritizing external variables, and how we rate and provide value these are priorities. Sfas: further streamlines the priorities into the actions you will take. ***what is the ultimate purpose of strategy from the point of view of the internal organization? (get everyone on the same goal) Core competency: collection of competencies transcending divisions (essence of alignment: product development and distributions. Michael porter on competition: to win we need to position our competitive advantage via differentiation. Kim and mauborgne: uncontested markets through massive differentiation by 4 actions framework. Strategic issues that will create awareness and add value when resolved. The competitive approach is simple, compete through cost leadership or differentiation. True audit, external factor analysis combined to make strategic analysis.
