SOCIOL 41 Lecture Notes - Lecture 53: Minority Influence
Document Summary
How a group"s majority pressures an individual member to conform or to adopt a specific position on some issue. Majority influence gives a group integrity and continuity over time. The amount of influence exerted by the majority on individual. Asch conformity paradigm members varies from group to group. The task was to judge which of the three comparison lines is closest in length to the standard line. Group pressure influenced subjects responses, they gave responses that corresponded to the erroneous answers given by confederates. Four of the five people intentionally say wrong answer, the last one who is the only subject agrees with them even though it is wrong. Famous experiment, people will succumb to group pressure. Normative influence occurs when a member conforms to expectations held by others (that is, to norms) in order to receive the social rewards or avoid the punishments that are contingent on meeting these expectations.
