PUBHLTH 144 Lecture Notes - Lecture 7: Social Cognitive Theory, Social Learning Theory, Relapse Prevention
28 Oct 2016
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Behavior is meditated by cognitive processes that occur through observation of social modeling. Departure from previous models explaining behaviors as conditional reflexes to positive/negative reinforcement or punishment: skinner (cid:271)elie(cid:448)es (cid:449)e"re (cid:271)or(cid:374) (cid:449)ith (cid:374)othi(cid:374)g, (cid:271)ut our e(cid:454)perie(cid:374)(cid:272)es shape (cid:449)ho we are. I(cid:374)di(cid:448)idual"s (cid:271)eha(cid:448)ior e(cid:454)plai(cid:374)ed (cid:271)(cid:455) the interaction and combination of: behavior, social environment, personal cognitive. One of the most widely applied models. Various uses: promote adoption of healthy habits, reduce habits that impair health, explain mechanism of risky behavior adaptation, behavior change maintenance, relapse prevention, personal and group level changes. Prediction of behavior change are regulated by forethought and a personal sense of control (agency) Personal cognitive factors include ability to self-determine behavior and reflect upon and analyze the experience. Constructs: self-efficacy, collective efficacy, outcome expectations, knowledge. Regulates processes that enhance or impede behaviors: a high level of self-efficacy indicates increased confidence in ability to succeed. Formed through: previous mastery experience, vicarious experience, social persuasion, emotional arousal.
