PUBHLTH 144 Lecture Notes - Lecture 3: Health Belief Model, Observational Learning, The Sequence
6 Oct 2016
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Document Summary
Most human behavior learned through observation, either intentionally or accidentally. We regulate and guide behavior by observing what others do, and what happens to them: imitate the behavior they model. Young children watch others perform task, then do it themselves. Anticipated outcomes are important (insurance, gas station) Involves ability to anticipate and appreciate consequences observed in others, not experienced oneself. Actual schedule or reinforcement less important than what person thinks or perceived it to be. Vicarious reinforcement represents a kind of self-reinforcement. In some cases, reinforcement is a very inefficient way to change behavior: time consuming and potentially dangerous, no place for trial and error. Clear the way to adult size plastic doll, then 4 novel aggressive responses, each with distinctive comments: 1. Laid model on side, sat on, punched in nose + pow, right on the nose, boom, boom. : 2. Raised doll and hit on the head with mallet + sackeroo stay down. : 3.
