PSYCH 7A Lecture Notes - Lecture 16: Endel Tulving, Long-Term Memory, Spreading Activation

• School: UC-Irvine
• Department: Psychology
• Course: PSYCH 7A
• Professor: lofgren

Document Summary

We encode different aspects of a stimuli by encoding its: meaning ii. Craik and tulving 1975 (encoding meaning) i. Compared 3 types of encoding for effectiveness in processing verbal information ii. Ask subject a question about the word they are about to see, one that needs them to process the word visually , acoustically, or semantically iii. iv. Results: semantic encoding led more people to later remember the words. Deep processing: processing a word by its meaning v. Shallow processing: processing a word by its appearance or sound. We remember concrete words that we can visualize better than we remember abstract words i. ii. High imagery words: flower, guitar get nice clear pic. Mnemonic devices are memory techniques that use visual imagery and organization: method of loci: (loci locus location) visualize each item that you want to remember in a different spatial location or locus . Ex of loci: remember telephone, helicopter, pizza, dog, boot.