PSY BEH 11C Lecture Notes - Lecture 5: Normative Social Influence, Adolf Eichmann, Social Influence
25 Jan 2017
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Normative social influence: fear of rejection or desire for approval. (cid:862)i ha(cid:448)e to do it to fit i(cid:374)(cid:863) (ex) grease. The good girl becomes bad in order to fit in with the crowd that the guy she likes hangs out with: public compliance. Inconsistency between public and private states: clear stimulus. Informational social influence: stems from need to look to others for clarification. You want to do something that will make you feel comfortable. You look to others to figure out what to do: private acceptance. Consistency between public and private states: ambiguous stimulus. Tud(cid:455) people"s per(cid:272)eptio(cid:374)s of li(cid:374)es: compare a standard line to comparison lines a, b, c. When would you ever give the wrong answer, conforming with a crowd and pick the wrong result: denies the evidence before his own eyes and yields to group opinion. Informational conformity: to avoid discomfort of clashing with the group. Submitting to group pressure: partnership variation.
