PSY BEH 11A Lecture Notes - Lecture 2: Public Knowledge, Leptin, Homeostasis

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Tenacity: mere exposure, superstition, and habit, resistant to change; underlies racism and sexism. Authority: acceptance of information from authority figures such as media, teachers, parents, and clergy, a dilemma results when two authority figures disagree. Rationalism: acquisition of knowledge through thought and reasoning, follows rules of logic and argumentation. Empiricism: acquisition of knowledge through direct experience. Generally, an individual will use all of these means for acquiring knowledge to some degree. I know because : it has always been. Most of us have some stereotype that is resistant to external evidence (tenacity). Close-minded individual, censored out information that didn"t support that viewpoint regardless of how many there were. Most of us rely on a particular venue for obtaining world news (authority): i know. Most of us have made decisions based on intuition. However, it"s important to not only use intuition but also test that: i thought. intuition .

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