PSY BEH 104S Lecture 11:
14 Feb 2019
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Document Summary
Depending on what music is employed during ad the mood changes. The music can make an ad make you want to cry, and if you play happier music it can invoke different feelings like happiness/warmth. This is activated; notes that something good is happening. Music puts people in a better mood - associated with increased neurotransmitter activity. Familiar songs elicit specific emotionally salient memories. Brain has way of remaking connections from parts of brain that hasn"t been damaged to those that are damaged. Increased brain activity after hearing pieces of music. More likely to focus and pay attention. Smoking used to be normal, not totally endorsed as healthy, but not recognized as unhealthy. It seemed that men could smoke only originally, and then only later did women start as a norm. Smoking is the number one cause of preventable death! In movies and such, all the stars smoked, and everyone wants to be like the stars.
