PSY BEH 104S Lecture Notes - Lecture 6: Positive Feedback, Construals, Halloween
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Guides which schemas are accessed and used. 3) priming encountered info influences and make certain schemas active. Ex: someone might have almost no personal experience with dogs, but has seen marley and me, so that primes all positive aspects of dogs and that is what your schema is informing you of. If you had seen the movie cujo or read the book, then you might have your first experience with a dog as horrifying. You would fill in green because your color schema has been activated. In a study, people who memorized either negative or positive words and then read a description of donald, those who read + words had a positive evaluation of. Donald, while those who read the negative words led them to view donald negatively. People asked to sort through real suicide notes from a group of 25. On group told they did good = 24/25 vs. other told they did bad = 10/25.