PSY BEH 104S Lecture Notes - Lecture 6: Normative Social Influence, Attitude Change, Psych
14 Dec 2016
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Informational: use of other people as source of information. Normative: avoid disapproval, criticism, standing out negatively. Why normative social influence: because people actually do dislike deviant people, we want others to believe as we do because that is the only way we know we"re right. Because almost all knowledge is socially derived. We turn to persuasion because when we persuade someone about one of our beliefs, we believe we are right in our own beliefs. Attitudes are: a reaction towards something exhibited in ones beliefs and behaviors. Three components of attitudes: affective (evaluative, feeling, cognitive (thinking, belief, behavioral (action, intention) Place a favorable celebrity to a product you want to sell. Thin slicing: people often base judgements on very little (thin) bits of information. Personality judgements based on 15 minutes: conscientiousness, openness, emotional stability (neuroticism) are seen, study where strangers saw people"s rooms could figure out more about them than good friends.
