MGMT 5 Lecture Notes - Lecture 3: High-Context And Low-Context Cultures, Offshoring, Organizational Culture
Document Summary
Globalization: flow of goods and services, capital, and knowledge across country borders enhances economic interdependence among countries and orgs across countries has heightened the economic development and welfare of many countries created concerns about homogenization of cultures. Functional shift from the us point of view. Next some services such as call centers went offshore. Now, research, health care, tax prep, all sorts of things are going offshore. What do managers need to understand to be effective in a global marketplace: the institutional differences between countries, the very important effects of culture, the different market-entry strategies and when each is appropriate. Learned during childhood & adolescence, but can change later. On average, they are what you would expect to see from a nation/society. And different scholars give different values in some cases! I(cid:374)(cid:272)reases (cid:373)arket opportu(cid:374)ities & (cid:272)apital (cid:373)arkets" effe(cid:272)tive(cid:374)ess: developed, emerging, developing political-legal. Strategies for firms to enter foreign markets: exports licensing/franchising strategic alliances: Direct investment: acquiring or establishing subsidiaries abroad.
