MGMT 1 Lecture Notes - Lecture 11: Brand Loyalty, Procter & Gamble, Laundry Detergent
18 Apr 2016
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Document Summary
Intro to markeing o o o o o o o o o o. Orientaion has changed from helping the seller sell to helping the buyers buy. Producion era - focus on increasing producivity, virtually unlimited demand selling. Selling era - with mass producion, focus shited to adverising and. Markeing concept era - during the prosperous post-war years, modern markeing was born to focus on customers, service, and proit. Customer relaionship markeing (crm) - develop long-term relaionships with customers. Mobile/on-demand era - creaively use mobile technology and social media need users. Product - a good, service, or idea that saisies a consumer"s want or. Test markeing - tesing product concepts among potenial product. Brand name - word, leter, that difereniate seller"s goods from compeitor"s. Middlemen are important because geing a product to consumers is. Promoion - techniques sellers use to inform and moivate people to purchase their products. Markeing research - provides the info for efecive markeing strategies.
