ECON 20A Lecture 18: Monopoly

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11 May 2017
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Ex: beers owns most of the world"s diamond mines. Has exclusive right to produce the good. A single firm can produce the entire market q at lower atc than could several firms. More output is sold, which raise revenue. To sell a larger q, the monopolist must reduce the price on all the units it sells. Mr could even be negative if the price effect exceeds the output effect. Highest price consumers are willing to pay for that quantity. Q and p are determined by mc, mr and the demand curve. The value to buyers of an additional unit (p) exceeds the cost of the resources needed to produce that unit (mc). The monopoly q is too low could increase total surplus with a larger q. Thus, monopoly results in a deadweight loss. Regulators might subsidize the monopolist or set p = atc for zero economic profit. Less efficient since no profit motive to minimize costs.

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