ECON 20A Lecture Notes - Lecture 6: Midpoint Method, Monster Cereals, Opportunity Cost

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Lecture 6- chapter 4 (con"t): the market forces for supply and demand and chapter 5: Event: new technology reduced cost of producing hybrid cars. Example 3: a shift in both supply and demand. Events: price of gas rises and new technology reduces production costs. Use the three-step method to analyze the effects of each event on the equilibrium price and quantity of music downloads. Event a: a fall in the price of cds. Event b: sellers of music downloads negotiate a reduction in the royalties they must pay for each song they sell. S curve shifts (royalties are part of seller costs) Event c: events a and b both occur. One of the ten principles from chapter 1: Markets are usually a good way to organize economic activity. In market economies, prices adjust to balance supply and demand. These equilibrium prices are the signals that guide economics decisions and thereby allocate scarce resources.

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