ECN 001A Lecture 8: CH 5 - Elasticity and its Application

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ECN 001A Full Course Notes
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You charge per website, and currently sell 12 websites per month. Your costs are rising (includes opportunity cost of time), so you consider raising the price to . Elasticity = a numerical measure of the responsiveness of qd or qs to one of its determinants (changes in quantity and price) How responsive a consumer is to a change in price. Price elasticity of demand measures how much qd responds to a change in. Q falls by 15% (cid:314) 15% / 10% = 1. 5. We drop the negative sign and report it as when we talk about the price elasticity of positive demand. Problem: gives different answers depending on where you start. Midpoint: # halfway between the start and end values; average of start and end values. % q = ((12 - 8) / 10) = 40. 0% % p = (( - ) / ) x 100% = 22. 2% (cid:314) price elasticity of demand = 40 / 22. 2 = 1. 8.

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