CMN 112 Lecture Notes - Lecture 1: Carl Hovland, Pathos, Sophist
Document Summary
Information in factual form is a boundary of persuasion. All propaganda is persuasion, but not all persuasion is propaganda. Definition: any message intended to shape, reinforce, or change responses of others: symbolic process where communicators aim to convince others to change attitudes or behaviors (regarding an issue of some sort) through a message. Atmosphere of persuasion: free choice: alt def: successful intentional effort aimed at influencing another"s mental state. Persuadee (not the persuader) has some measure of freedom. Has choice to comply or refuse the messages. (prof disagrees with this because not all persuasion is successful. ) Persuadees: sometimes, they may not realize they are being persuaded: ex. Ancient greeks, plato (truth) vs. the sophists (style: aristotle rhetoric: first persuasion theory, techniques on argumentation, employing analogy is a good technique for argumentation. Involves logos, ethos, and pathos: logos: logic, reason, proof, ethos: credibility/trust, pathos: emotions/ values.
