CMN 10Y Lecture Notes - Lecture 15: Ideas Group
Document Summary
People govern the society indirectly by electing people to govern on their behalf. I(cid:374)flue(cid:374)(cid:272)es (cid:272)itize(cid:374)s" opi(cid:374)io(cid:374)s a(cid:374)d de(cid:272)isio(cid:374)s, for(cid:373)i(cid:374)g fou(cid:374)dations for politics. News influences the way people prioritize public issues. News emphasis > audience perception of issue importance. News as conduit of social influence as long as people perceive its coverage to be an accurate description of society. News shape perceptions of social norms that affect our opinions and behaviors. Can be greater and less in some situations. Informational and communicative uses: learning, reinforcing social connections, coordinating collective actions. Media use and social networks work together to produce civic engagement. Controversial issues are discussed in experiential mode. Link of media and civic life is contingent on content. Ad spending 1 billion for presidential campaigns. People have diff expectations of ads vs news. Inadvertent exposure: exposed to ads while watching popular programs. Motivation and intention make difference in ways that messages are processed.
