AMS 55 Lecture 12: 5/11/17

• School: UC-Davis
• Department: American Studies
• Course: AMS 55
• Professor: Charlotte Biltekoff

Document Summary

Natural/processed: no chemicals or processes, not altered, extreme processes, no processing, manipulation, requires a lab. Natu(cid:396)al pol(cid:455)se(cid:373)(cid:455) (cid:894)so do(cid:374)"t (cid:396)egulate(cid:895) (cid:862)natu(cid:396)al(cid:863) diffi(cid:272)ult to defi(cid:374)e so fda should (cid:374)ot t(cid:396)(cid:455) to put a la(cid:271)el o(cid:374) it. Natural polysemy (so regulate: the term is currently very misleading and needs to be defined. If not defined then many food companies will give it their own meaning. Natural polysemy (so ban it: no poi(cid:374)t i(cid:374) defi(cid:374)i(cid:374)g it so the u da should just (cid:271)a(cid:374) the (cid:449)o(cid:396)d (cid:862)(cid:374)atu(cid:396)al(cid:863) to (cid:271)e used o(cid:374) food la(cid:271)els. Ideologi(cid:272)al po(cid:449)e(cid:396) of (cid:862)natu(cid:396)al(cid:863) (cid:894)ha(cid:374)se(cid:374)(cid:895: discursive stopper: discourages further questioning by implying an autonomous force, something that should not or cannot be changed or interfered with. Irrational fears: unfair criticism, social media, education and info, processing helps food stay fresh longer, adds nutrients and provides convenience, food science, food and agriculture.