AMS 55 Lecture 15: 5/25/17

• School: UC-Davis
• Department: American Studies
• Course: AMS 55
• Professor: Charlotte Biltekoff

Document Summary

Coffee trade: 2nd most valuable trade commodity after oil, history of slavery and labor issues in coffee production, over 25 million producers of coffee, most of which are smallholder farmers, living in server poverty. Fair trade to the rescue: alternative trade, 1960s fair trade stores began selling products for fair prices. Fair-trade was developed within a social movement seeking non-charity solutions to poverty (f&s, 174): true cost accounting internalizing the historically. Fair trade certified products were made with respect to people and planet. Our rigorous social, environmental and: the label provides an easy way for consumers to act on their values, decreases the social distance b/w consumer and producer. Anxiety and ambivalence (b&k: erosion of traditional. Increases in family income: some community development project (schools, health centers), farmers are buffered form volatile coffee price fluctuations, decreased debt and increases economic options, over 1 million growers. Products available in mainstream retail stores: consumers.