AMS 55 Lecture 11: 5/9/17
23 Jan 2018
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Lecture 11 social trends product trends. What percentage of new product launches fail: around 90% Its main benefits, purpose, promise, reason for being (what unmet wants, needs, wishes will it fulfill: the target audience (who is it for?, the product also needs to have clear positioning and differentiation form existing product. Social and demographic conditions consumer wants, needs, concerns, interests, desires culinary and cpg trends (and other consumer trends) new food product concepts. Behind every new food product is an idea about who that potential consumers are, and what they want or need: trend monitoring, ethnography, focus groups, surveys/web surveys, mining online chatter. Product concept: target audience, main benefits/purpose/reason for being. Culture: wants, deeds, desires, aspirations, fears, anxieties, concerns, assumptions and norms, social and demographic trends. Bringing up baby (carrots) (petersen: outside structures: environing economic, social and political conditions and impacts. Inside meanings: what a product means to the people who produce it and use it.
