PSYCH 101 Lecture Notes - Lecture 11: George Sperling, Flip Book, Sensory Memory
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PSYCH 101 Full Course Notes
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Memory information that is retained longer than the stimulus that created it **chart 4. Boxes in your head atkinson & shiffrin 1968: sensory memory briefly holds incoming sensory info (receive through our senses) Iconic store -visual info: george sperling (1960, partial vs whole report, huge capacity, duration is < sec; cannot access after sec, example - flipbook. Echoic store auditory info: huge capacity, duration 2-4sec, short-term memory temporarily holds limited amt of info. Memory codes: visual, phonological, sematic (apply meaning), motor (patterns of movement) George miller magic number 7 +/- 2 (5-9 items) Chunking combining individual items into larger units or meaning. Duration 15-20 sec if not allowed to process. Working memory temporarily stores and processes information. Focuses more on how we manipulate info. Phonological loop stores mental representations of sound / verbal info. Visuospatial sketchpad stores visual and spatial info (diagrams, photos)
