SPC 2608 Lecture Notes - Lecture 5: Connotation, Denotation, Ethnocentrism

• School: USF
• Department: Speech Communication
• Course: SPC 2608
• Professor: N. Riggs

Document Summary

Language styles: oral, more personal, speaker/audience interaction, less formal, more repetitive, written, less personal, little to no speaker/audience interaction, more formal, less repetitive. Using words effectively: specific concrete, simple, correct, concise, succinct, to the point. Ladder of abstraction: continuum model of abstract and concrete words for a concept, idea, or thing. Denotation: the literal meaning of a word. Connotation: the meaning a listeners associate with a word, based on their experience. Use memorable word structure : sparingly, at strategic points, to economize. Delivery for diverse audience: avoid ethnocentrism, don"t assume your listeners have a background or culture similar to yours, use subtle nonverbal skills, match immediacy behaviors and expressions, avoid distracting with inappropriate gestures, seek experienced speakers. Rehearsing speeches: finish draft two days prior, prepare speaking notes, use speaking notes, time your speech, rehearse standing, present to another individual, make an audio/video recording, use al presentation aids, re-create speaking environment, practice good delivery skills.