PSY 161 Lecture Notes - Lecture 14: Univariate, Embodied Cognition, Impression Management

• School: University of Rochester
• Department: Psychology
• Course: PSY 161
• Professor: Professor Elliot

Document Summary

Attitude: a favorable or unfavorable evaluative reaction toward something or someone, explicit attitude: consciously accessible. Implicit attitude: unconscious association between object and evaluative response: about attitudes, attitude structure, attitude measurement, how attitudes are formed, whether attitudes predict behavior, how and why attitudes change. Attitude structure: univariate: one dimension with two endpoints, you rate something positively or negatively. Attitude measurement: explicit: self-report, problem: social desirability, bogus pipeline. Implicit: indirect measures: ex: modern racism scale. Implicit association test (iat: are implicit and explicit attitudes the same or different, dual processing theories: implicit and explicit attitudes are from separate processes. Implicit and explicit attitudes can change independently of each other: explicit attitudes better predict deliberate, conscious behavior; implicit attitudes better predict automatic, uncontrollable behavior. How attitudes are formed: mere exposure effect, more exposure leads to more positive feelings, zajonc. Ideographs presented at different frequencies: shown 10 chinese ideographs, 2 seconds at a time, guessed whether ideographs good or bad in chinese.