ECO 108 Lecture Notes - Lecture 7: Economic Surplus, Price Controls, Demand Curve

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Consumer surplus measures the size of that bargain. If you"re willing to pay for a shirt and you can get it for , then we say you"ve gotten worth of consumer surplus. In other words, consumer surplus is the difference between what you"re willing to pay and what you actually pay. Consumer surplus measures the amount you"d be willing to pay for the privilege of shopping. Your consumer surplus is the total value of your apples minus what you paid. At a price of per apple, you buy 15 apples. The marginal values of those apples are represented by the 15 rectangles in the left-hand panel. The total value of those apples is the sum of the marginal values, which is the same as area a + b in the second panel. The amount you pay for those apples is per apple times 15 apples, which is , represented by area b.

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