ECO 108 Lecture Notes - Lecture 4: Demand Curve

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A sales tax is a tax that the buyer pays to the government. In practice, the seller often acts as an intermediary, collecting the buyer"s money and handing it over to the government. But the seller"s role is unimportant here; what matters is that the buyer is legally required to pay the tax. The word price refers to the before-tax price. Sales taxes don"t count as part of the price. Because we treat the sales tax as something other than a component of the price, a change in the sales tax can cause a change in demand (not just quantity demanded). To construct the new demand curve, we proceed one point at a time. A sales tax of 10 cents per cup causes the demand curve to shift vertically downward a distance 10 cents. Suppose the government imposes a new sales tax of 10 cents per cup of coffee. The demand curve drops vertically a distance 10 cents.

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