BCS 152 Lecture Notes - Lecture 15: Orthographic Depth, Grapheme, Logogram

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Grapheme-phoneme correspondence: conversion from form to sounds, Orthographic depth: deep orthography: inconsistent gpc, shallow orthography: consistent gpc. Readers from deep orthography recognize shallow orthography. Readers from shallow orthography recognize deep orthography. Experimental paradigms used in visual word recognition. Masked priming (manipulation of prime can lead to conscious or unconscious awareness of target) Repetition prime- once you"ve identified a word, it"s easier to identify next time u see. Form prime(orthographic priming)- contrast and contract - easier to recognize b/c there"s overlap and they"re said to be orthographically related. Semantic prime- easier when preceded by a word related in meaning. Facilitation: first word (prime) speed up recognition of the second word (target) Some findings discussed in class: manipulation prime duration -> conscious processing. Semantic categorization task : category, target word, response -> mediation of phonology in lexical access. You will see a name of a category, then you will see a word.

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