COMM 4643 Lecture Notes - Lecture 17: Video On Demand, Binge-Watching
6 Nov 2016
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Document Summary
Watching multiple episodes of a show in one sitting. Watching an entire season of a show in a few days. Cultivate new needs for consumers consumers seek out media to fulfill new needs. 36% of 19 -25 year olds binge on a weekly basis. By genre: 53% most often binge dramas, 17% comedies, 7% realities. 92% of tivo subscribers have binge watched: 53% binge alone, 53% binge to catch up, 23% to skip commercials, 31% have lost sleep due to bingeing, 37% have spent an entire weekend bingeing. Most common motivations: engagement, relaxation, pass the time, hedonism. Idea of having some type of enjoyment from watching media: social, the more a user consumes a medium, the more gratification they are likely to obtain from it. Subsequent seasons are consumed even faster than the preceding seasons. In 2014, 65% of the most-replayed programs on amazon"s streaming service,
