J 350 Lecture Notes - Lecture 2: Observability
Document Summary
J350 mindfire: screenshot of submission, one-page description of the challenge and your idea, three submissions this term on canvas. Systems theory: organizations and their environments are interdependent. Everything depends on the decisions of the other: open systems vs. closed systems, stakeholders. Stakeholders and organizations are interdependent: boundary spanners . Passive: three variables: problem recognition, constraint recognition, level of involvement, those publics who have high problem recognition, low constraint recognition, and high involvement in as issue are much more likely to actively engage in communication about it. Don"t mess with texas: anti-littering campaign. Diffusion of innovation: explaining and predicating how people will adopt a behavior, idea, or product, five stages: Largely mass media side of bus or in a magazine. Buy it: categories of adopters, the process by which an innovation is communicated through certain channels over time among the members of a social system. How fast will something diffuse: relative advantage, compatibility.
