J 100 Lecture Notes - Lecture 17: The Cookout, Peer Mentoring, Infrastructure For Spatial Information In The European Community
J100 Lecture #17 - Olivia Howe, Amanda Penna, Lily Gordon, Ben Kito, Peyton Bruni, (Getting
Involved in the SOJC), @livjhowe, @amandapenna, @lilymgordon, @benkito, @,
@peyton_bruni
Guest Speaker - Olivia Howe, Amanda Penna, Lily Gordon, Ben Kito, Peyton Bruni, (Getting
Involved in the SOJC), @livjhowe, @amandapenna, @lilymgordon, @benkito, @,
@peyton_bruni
●Olivia Howe
○@livjhowe
○Creative Director of Upstream Advertising team
○www.oliviajhowe.com
○Upstream Advertising team
■Apply as sophomore
■For upperclassmen
■Give us some tips
■Competitive advertising team
■25 people
■Get a client brief from a national client
○NSAC
■National Student Advertising Competition
■Asks for an advertising campaign to accomplish
■Strategy team works on the research part of it
●IMapping
●Focus Groups
■Creative Director
■Comes up with a strategy idea = credit to the crayon
■Manifestos: Guide the tone of the campaign
■All 25 people had different roles on the team
■Copywriter
●Write the copy that is on the advertisements
●You have total creative freedom with driving a campaign in the
way you go
●Cultural significances
■Ad team
●Professional family
●Very supportive
●NOT a big competitive field
●You get to learn from all the older people
●Process takes 9 months
○August = Get client
Document Summary
J100 lecture #17 - olivia howe, amanda penna, lily gordon, ben kito, peyton bruni, (getting. Guest speaker - olivia howe, amanda penna, lily gordon, ben kito, peyton bruni, (getting. Involved in the sojc), @livjhowe, @amandapenna, @lilymgordon, @benkito, @, Get a client brief from a national client. Asks for an advertising campaign to accomplish. Strategy team works on the research part of it. Comes up with a strategy idea = credit to the crayon. Manifestos : guide the tone of the campaign. All 25 people had different roles on the team. Write the copy that is on the advertisements. You have total creative freedom with driving a campaign in the way you go. You get to learn from all the older people. Strategy team gets in touch with the audience, brands, and looks at old campaigns. Need an overall understanding about what you want to do. Given a show and get footage for the feed.
