J 100 Lecture Notes - Lecture 8: Kevin Roddy, World Wide Web, Gwendolyn Brooks
J100 Lecture #8 - Deb Morrison
Guest Speaker - Deb Morrison, SOJC - Advertising, @debkmorrison
●Is
○Carolyn Chambers
○Distinguished Director of Advertising
●A good story is going to have things going on that is back and forth.
●Idea Making
○Care about your brand and platform
○Being weird is joyful
○Being creative and doing ideas can pay big time
○Chris Adams
■In order to get a big, weird, and powerful idea he has to eat culture:
●Go to art museums
●Read books
●Go to movies
●Have conversations
●Ride the bus
○UNDERTSNAD what is going around in the outside world
■In order to get one big thing he must take in the world
■Things we know about his process
●He is patient because the metaphor of fishing takes patience
○One of those art/crafts kind of thing
●He is taking these things and doing some process internally to
create something
■The big fish = Might be leaving
■The guy has an open mind
■EVERYONE gets it
●He can show that to a kindergarten class and they get it
●He can show it to a PhD student and they get it
○Kevin Roddy
■Writer
■Graduated from UO in the 1980s
■On the top of his game
■Optimism
●Every time he starts a project this is what happens:
○Start out as a mess
○Hopeless feeling
○Keep editing and funneling
Document Summary
Guest speaker - deb morrison, sojc - advertising, @debkmorrison. A good story is going to have things going on that is back and forth. Being creative and doing ideas can pay big time. In order to get a big, weird, and powerful idea he has to eat culture: Undertsnad what is going around in the outside world. In order to get one big thing he must take in the world. He is patient because the metaphor of fishing takes patience. One of those art/crafts kind of thing. He is taking these things and doing some process internally to create something. The big fish = might be leaving. He can show that to a kindergarten class and they get it. He can show it to a phd student and they get it. Every time he starts a project this is what happens: Hit a brick wall - don"t know what he is trying to say there, etc.
