J 100 Lecture Notes - Lecture 7: Athletic Training, Sports Medicine, Sports Marketing
Document Summary
J100 lecture #7 - jimmy stanan, university of oregon athletics. Friday night lights kind of growing up. All sports organization has a media/pr subject. Manage interview requests for players, coaches, and administrators. If you"re happy doing something else, go do it . Environment, people you meet, and successes give you the best feelings in the world. Nothing gives him the fulfillment other than watching other people succeed and being proud of the small role he played. The people you meet in this industry are amazing. Different departments in front offices/college athletic departments. Sports marketing firms or companies who have sponsorships. Represents athletes/talent as well as marketing/pr agencies. Team operations - player personnel, gm, scouting, data analytics. Used to be sending scouts out to find talent and everything was subjective. As the investment in athletes has grown more and more, they want more money back from these investments. Athletic training, sports medicine, strength and conditioning, equipment, team video, travel, grounds crew.
