J 100 Lecture Notes - Lecture 5: Advertising Mail, Corporate Social Responsibility, Employment Agency
Document Summary
J100 lecture #5 - dean mundy, sojc public relations. A lot of experience in media relations. Not because i am a people person . Corporate work at coca-cola headquarters in atlanta. Prsa: strategic communication process that build mutually beneficial relationships between the public and organizations. All business begins with the public"s permission and exists by public approval. They must convince their publics that their cventures are appropriate and right given existing norms and laws. (in other words, organizations must be, and be seen as, legit. ) End goal is to create solid relationships between an organization and the public. (at the heart of which is the cornerstone of. Understand what the public thinks about you. Oreo"s ad about the blackout during the new orleans super bowl game. Pr tells the story of an entire institution. (being a good storyteller) Earned media means capturing attention and earn coverage rather than buying ad space.
