BUA 235 Lecture Notes - Lecture 4: Enterprise Application Integration, Supplier Relationship Management, Customer Relationship Management

• School: University of Maine
• Department: Business Administration
• Course: BUA 235
• Professor: graham

Document Summary

What is crm involves managing all aspects of a customer"s relationship with an organization to increase customer loyalty and retention and an organization"s profitability. Sales force automation a system that automatically tracks all of the steps in the sales process. As a strategy not just a technology but a strategy, process, and business goal. Crm supporting technologies : cloud-based crm service will continue to gain traction. 2: crm will be the place to put it all together. Monetary value how much a customer spends on each purchase. Crm reporting technology helping organizations identify their customers across other applications. Crm analysis technologies help organization segment their customers into categories such as best and worst customers. Crm predicting technologies help organizations make predictions regarding customer behavior such as which customers are at risk of leaving. Operational supports traditional transactional processing for day-to- day front-office operations or systems that deal directly with the customers.