COMM 2042 Lecture Notes - Lecture 2: Edward Bernays
Document Summary
Chapter 2: lecture 2: the history of pr. Four orienting traditions: the rhetorician/press agentry tradition, the journalistic publicity tradition, the persuasive communication campaign tradition, relationship building & two-way communication tradition. The ability to think clearly and rationally about what to do or what to believe. Includes the ability to engage in reflective and independent thinking. The objective analysis and evaluation of an issue in order to form a judgement. Someone with critical thinking skills can do the following . Detect inconsistences and common mistakes in reasoning. Reflect on the justification of one"s beliefs and values. We must listen to & seek out advice, wisdom, & opinions of others in the field. We must have a critical eye towards our field, historically and contemporarily. We must reflect on our own values and how they might play out and/or be challenged in pr.
