COMM 2042 Lecture Notes - Lecture 4: Presupposition, Observability, Note-Taking
Document Summary
Reminders: read ch. 4 quiz always over lecture! Grey wording: de nitions, may follow the actual word de nition. Dashes: note taking (still good to know: things to also know . , quiz due thursday @ 11:59 (always, db due friday @11:59, peer comments due sunday @ 11:59, next tuesday theory cont. + exam review: test due next sunday @ 11:59, pr profession papers due for groups 1-3 sept 25th. Areas of comm theory that inform pr: mass/ mediated communication, organizational communication. Mass/mediated communication: back in the day it was referred to as mass because they looked at the audience as one giant group of people. Now: so many more demographics and such, more one on one through mediated channels (2005- Hypodermic needle model: the magic bullet or transmission model, notion that media can magically inject thoughts and ideas into peoples minds, audience= passive and incapable of resisting in uence. Has since been debunked (except for media dependency theory)
