COMM 2042 Lecture Notes - Lecture 2: Minutemen, Critical Thinking, Edward Bernays
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Reminders: read ch. 3 on ethics quiz always over lecture! Bold letters: important as well, key terms: things to also know . , quiz due thursday @ 11:59, bring plagiarism pledge form thursday 9/6, groups 1-3: pr professional/ job paper due 9/25. Grey wording: de nitions, may follow the actual word de nition. Dashes: note taking but less emphasis (still good to know) The profession: ch 2 the history of public relations. Key terms: the 4 traditions, 4 minute men, the page principles, critical thinking, imc (integrated marketing channel, pie (planning implementation, evaluation) To learn/improve from the past and change the future. To learn/expose yourself to knowledge from the past and improve or better the future, public memory is short. Events are happening 24/7 constant clutter and information. (industrialization and regulations make business get in line ) (edward bernays, psychology, media events-science of creating circumstance)
