COMM 1071 Lecture 5: Chapter 4 Writing the Speech Notes
Chapter 4
Demographic Data
• Age
• Education
o What percentage has a high school, college, or graduate degree?
• Sex
o What percentage is male or female?
• Socioeconomic background
• Occupation
• Ethnicity
• Religion
• Geographic Uniqueness
o Same or different city?
• Language
o What language do a significant number of members of the audience
speak as a first language?
o What language is common to all audience members?
• Ex: Commercial
o First commercial: appeals to little children, represents different races
o Second commercial: for men but appeals to women, sexuality
o Third commercial: for men, appeals to men and women, mature, cool
guy
o Fourth commercial: appeals to women, empowering, feminism
Subject Related Audience Data
• Determine your audience’s knowledge
• Establish your audience’s interest in your topic
• Determine your audience’s attitudes toward your subject
• Understand listeners’ attitudes toward you as a speaker
Gathering Audience Data
• Surveys- (2 sided items, multiple response items, scaled items, open ended
items)
• Informal observation
• Asking questions
• Making educated guesses
Analyzing the Occasion
• What is the intended purpose (exigence) of the speech?
• What is the expected length?
• Where will the speech be given?
• When will the speech be given?
• What equipment is necessary and available?
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