PSY 150A1 Lecture Notes - Lecture 2: Naturalistic Observation, B. F. Skinner, Eidetic Memory

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Lecture outline #2: research methods (continuation of lecture 1 notes) Gestalt: the whole is more than sum of parts. Early schools focused on mental prosses ( not behavior) Difficult to study -> leads to frustration! Behaviorism: focused on observations & how we learn them. Stimulus response: relationships (rewards & punishments) Ivan pavlov, bf skinner (one of most famouse behaviorists), john watson. Some behaviorist (bf skinner) even argued that mental processes don"t exist! Approach dogs, pat dogs, etc. because these responses are associated with. By 1950s, tension in psychological community: psychoanalysis vs. behaviorism. Response 1: humanistic psychology: emphasized growth potential of healthy people, love, belongings acceptance needs, abraham maslow, carl rogers. Computer provided new analogy for psychologists: brain = hardware, mental processes = software. Cognitive psychology: studies how information is stored & worked with. E. g. memory, language, thinking, decision making, problem-solving, etc. (lecture 2)

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