PHIL 322 Lecture Notes - Lecture 19: Motor Coordination
30 Aug 2018
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Crisp talks about directly persuasive ads undermined your autonomy. Two varieties of moral advertising - subliminal - ways you wouldn"t rationally endorse and. Free will: what i decide to do. Free action: no one prevents me from acting on my decision. Second order desire - don"t desire to desire something. If you lack second order desire to be moved by the ad then the ad is morally wrong if it creates first order desires. Livingston did a study on children to see if their behavior was affected by ads. System 1 outputs - moral institutions, motor coordination, and emotional responses. Implicit persuasion can change consumer behavior by acting on implicit attitudes.
