FTV 252 Lecture Notes - Lecture 2: B Movie, Block Booking, Vertical Integration

• School: University of Arizona
• Department: Film and Television
• Course: FTV 252
• Professor: Chris Young

Document Summary

90% of the total box office revenue in america. The minor studios (the little 3) the(cid:455) do(cid:374)(cid:859)t o(cid:449)(cid:374) huge (cid:272)hai(cid:374)s of theaters: columbia, universal, united artists charlie chaplin, dw griffin. Independent producers produce and finance their own pictures, most famous is david. Production code of america (pca: 1915 supreme court decision ruled that films are business and not art, mutual vs. ohio, no 1st amendment protections for films, mppda = the motion picture producers and distributors of america inc. Initiated in 1992 to represent the business interests of its members: headed by williams hays (the hays office, pca: industry self-(cid:272)e(cid:374)sorship set up (cid:271)(cid:455) the studios(cid:859) trade orga(cid:374)izatio(cid:374) Effects of the 1948 paramount decision: marketplace becomes more competitive, success of films now depends on their quality. Inceptive for exhibitions to commit to upgrading theaters: the robe (koster, 1953) -biblical epic, the emphasis on genres that promote spectacle.