EDP 150B1 Lecture Notes - Lecture 5: Operational Definition, Disney Princess, Diet Drink

• School: University of Arizona
• Department: Educational Psychology Main
• Course: EDP 150B1
• Professor: Eric Smith

Document Summary

Content analysis of ads in top magazines in circulation. Operational definition (specifying how you are defining these terms) 73% of women v 23% of men: dismembered. You (cid:272)a(cid:374)t e(cid:448)e(cid:374) see the (cid:449)hole (cid:449)o(cid:373)a(cid:374)"s (cid:271)od(cid:455: flawless skin. 92% of woman v 63% of men: take up less space. 4% of women v 1% of men: submissive. 0% of women v 2% of men: take home: kilbournes claims largely supported but not always supported. Market segmentation: dividing market into groups to increase profits (ie legos and how some are girly and more masculine ones for boys) Gender contamination: avoid products associated with other gender (cid:894)ie (cid:373)e(cid:374) (cid:449)ill (cid:374)ot (cid:271)u(cid:455) thi(cid:374)gs that are (cid:862)(cid:373)ade for(cid:863) (cid:449)o(cid:373)e(cid:374)(cid:895) (ie diet soda) Coyne et al (2016: ho(cid:449) (cid:373)ight pri(cid:374)(cid:272)ess e(cid:374)gage(cid:373)e(cid:374)t i(cid:373)pa(cid:272)t (cid:272)hildre(cid:374)"s ge(cid:374)der-stereotypical behavior, girls: princess engagement associated with female gender-stereotypical behavior, boys: princess engagement associated with female gender-stereotypical behavior. 5,618 books published in the 20th century.