JOUR 391 Lecture 11: PR 11
7 Mar 2017
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Document Summary
Media advisory only for journalists about something that they may want to cover. Info about news conference or info on interview opportunity. Media kit: you want to send the reporter multiple kinds of information. Pitch: you have an idea for a soft news story that you can"t really write a release about. Press conference: you have a major announcement or need to respond in a crisis. May mail or ship a jump drive or media materials. Only when you have major news and you want to get out to everyone at night. There are three types a media tours. Can be luncheon dinner or cocktail party. Host rises at the end of the socialization period to make the pitch . Off the record honor bound not legal bound. If you don"t have the information say i"ll get back to you . Written for the ear not the eye. Write in all caps and double space.
