PSY 210 Lecture Notes - Lecture 3: Malcolm Gladwell, Availability Heuristic, Representativeness Heuristic
22 Aug 2016
School
Department
Course
Professor
Document Summary
Priming: a situation that occurs when stimuli or events increase the availability in memory of consciousness of specific types of information held in memory, un-priming effects of schemas persist until expressed then diminish. Selective attention: only paying attention to something that the person is already preoccupied with. Controlled thinking: blink malcolm gladwell, automatic processing. After extensive experience with a task or type of information we reach a stage where we can perform the task or process the information in a seemingly effortless, automatic and non- conscious manner. Social neuroscience studies: automatic and controlled processing occur in different parts of the brain, controlled = reasoning and logical occurs in the prefrontal cortex, automatic = emotion based occurs in the limbic system. Mental shortcuts: people are often unaware of their own mental processes, freud taught us about unconscious mind so this idea is not completely new, two general headings:
