POL 401 Lecture Notes - Lecture 3: Behaviorism, Hypodermic Needle
3 Oct 2016
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Nothing words in media: fair, hardworking american, the middle class, free, the system is rigged, special interest, money. Normative vs empirical normative: opinion based, value judgement, not factual. A -> b: candidate with the most money wins. The same thing is interpreted by different people in different ways. Theories provide a broad understanding --- explain most things at times, or a lot with a little. 1 or 2 vs. 1 or 2000 not every study is correct behaviorism. 1950s: scholars wanted to understand people part of democratic governance. Media propaganda caused hypodermic needle theory viewers ingest all messages immedietly. Messages affect opinions in intuitive ways assumptions: peoples leanings, no choice in programming, no psychological blockers. The american voter published in 1960 by campbell, converse, miller, stokes original understanding: vote -> partisanship, casual arrow from action to identification new (called traditional) understanding, socialization + psychology -> partisanship -> preferences. #nevertrump shouldn"t be happening should be following party.
