MKT 301 Lecture Notes - Lecture 1: Swot Analysis, Psychographic, Ebay

• School: University of Miami
• Department: Marketing
• Course: MKT 301
• Professor: Weinstock Jeffrey

Document Summary

Iii. getting business to customers creating, capturing, communicating, delivering, and exchanging offerings that have value for customers. Satisfying customers needs and wants: marketing creates value. Less wasted efforts made by reduced costs: types of marketing: Business to business-(b2b)- services, training, selling merchandise from one business to another. Consumer to business(c2b)- blogging, yelp, recommendations: marketing is important b/c . Iv. sends out global information sends matters out across the supply chain. Enriches society and values: swot- used for situational analysis. Chapter 2: the 4 p"s and their values. Iv. i. good, service, idea that is creating value. Ii. i. all costs including monetary, time, and effort, mental effort. Promotion- communicating value: marketing strategies- outline specific actions a firm intends to implement to appeal to potential customers. Effective branding: locational excellence- having good physical location, good internet presence, marketing plans- provides a blueprint for implementing the marketing strategy. A mission statement- statement of purpose, firms objectives.