MKT 201 Lecture Notes - Lecture 3: Direct Market, Tomato Soup, Vertical Integration
4 Mar 2018
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Chapter 14 - pricing, chapter 15 - pricing strategy, chapter 16 - supply chain management. *what kind of company is more likely to use a status quo objective - follower company. *if a company is following a survival objective, what is the minimum cost they want to recover in the mean time - their variable costs. Pricetag says was , now , 50% off: may not have actually been 600 dollars, trick consumers into thinking that, cover themselves by saying that intermediate markdowns may have been taken. What is keystoning : channel mark up: each channel marks up the price which adds a profit to the final, keystoning: doubling the cost, dynamic pricing: constantly changing your price; almost on a daily basis. ex. 10. window dressing- make it look like you have big sales but you"re really just loading up the distributers.
