KIN 403 Lecture Notes - Lecture 2: Swot Analysis, Desktop Publishing, Wpxi
28 Sep 2017
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Perception defined: a process by which a person selects, organizes, and interprets stimuli to create a meaningful picure of the world, stimuli can be physical inputs. Sport is produced and consumed at the same time. Value of sport it is unpredictable: stimuli can be cognitive inputs. Promotion - communicating a message to motivate consumers to make an exchange. Key skills in sport public relations: writing, public presentation, desktop publishing. Two of the most popular forms: media relations, community relations, donor relations: critical public for not-for-profits, government relations. Pro(cid:373)oti(cid:374)g the orga(cid:374)izatio(cid:374)"s produ(cid:272)ts a(cid:374)d servi(cid:272)es (cid:271)y ge(cid:374)erati(cid:374)g pu(cid:271)li(cid:272)ity. Assist the organization in avoiing public relations mistakes. May outweigh the benefit of generating revenue. Every single thing we do is a systematic approach in terms of representing our brand, communicating and developing the type of relationships hat we hope to have with stake holders, keep publics, etc.
