BUS 300 Lecture 7: BUS 300 writing assignment 2 week 7
24 Oct 2017
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How to write for a busy business reader. Use the 2 alternative 2 criteria outline. Should be able to go through and read all topic sentences and know what you"re talking about. How it is that you say something. Depending on purpose or goal of what you want to say, you can say it in a different way to shed a positive or negative light on it. Ex: rebranding don"t spend a lot saying how expensive and time- consuming it will be. Look for opportunities to eliminate words that have little or no value. Saying the same thing in fewer words or sentences that will help keep the attention of readers and add impact to your prose. Argument = conclusion + reasoning (explanation and logic) + evidence. Wordy: i think that we should raise our prices across the board. Improved: we should raise our prices across the board. Wordy: clearly, it"s time to change the bonus plan.
