JOUR 175 Lecture 4: DATA

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If there is a large enough group of people the company can sell the audience and force it to go to the company"s marketing first. Building an audience rivals everything that"s ever been seen before. Our digital environment has become a massive info gathering apparatus. We need to better understand how the imprint we make on the world persists. Commercial interests- that want to sell products to the growing consumer market online. Data is used to: to find the moments when we are most vulnerable to influence.

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